As a customer of ours, you can expect:

The premier manufacturer's representative firm servicing the metals community.
We take you from beginning to end with  all your metal needs.

Call us at 1-800-675-8775 to find out if our service is right for you.

The Sales Agency’s Responsibilities to the Customer

►To promote only those products or services which are in the Customer’s best interest.

►To constantly strive to improve the relationship between the principal and the customer.

►To clearly and fairly communicate the needs of all parties in the business relationship.

►To process Customer problems and questions promptly and accurately.

MANUFACTURERS’ AGENTS NATIONAL ASSOCIATION - Code Of Ethics

Responsibilities of one Sales Agency to Another

►To share ideas beneficial to the rep profession.

►To respect existing Principal relationships with other Sales Agencies.

►To refrain from using unfair methods to solicit the customers of another Sales Agency.

►To cooperate to enhance the professional relationship of the Sales Agency and its Principals by supporting MANA, which was established for that purpose; subscribing to its aims and objectives, and in every practical way working to advance the marketing interests of all Sales Agencies and their Principals

MANUFACTURERS’ AGENTS NATIONAL ASSOCIATION - Code Of Ethics

When you hire us you can expect:

Call us at 1-800-675-8775 to find out if our service is right for you.

Learn more: Partner with us.

The Sales Agency’s Responsibilities to the Manufacturer/Principal

►To comply with the Principal’s terms and conditions of sale.

►To conscientiously cover the assigned territory, accounts or industry segment.

►To avoid any form of misrepresentation.

►To establish relationships only with those Principals which will be well represented by the Sales Agency.

►To refrain from representing competing lines without written agreement of the principal.

►To constantly strive to add value to the relationship between the Principal and the Customers.

MANUFACTURERS’ AGENTS NATIONAL ASSOCIATION - Code Of Ethics

The Manufacturer’s/Principal’s Responsibilities to the Sales Agency

►To enter into a fair, clearly worded written Sales Representative (Independent Contractor) Agreement, which addresses the needs, concerns, expectations and objectives of both parties.

►To refrain from modifying the terms of this agreement, except by mutual written consent following full discussion of the matter.

►To recognize the Sales Agency as an important element in the sales goals of the principal.

►To constantly strive to support the Sales Agency’s efforts by timely responses and open communication.

MANUFACTURERS’ AGENTS NATIONAL ASSOCIATION - Code Of Ethics

Reps vs. Direct Sales

Properly handled, an outside sales  representative will not only work hard to sell your services, but can  provide you with important information about the market in general and  your competitors in general.

Your first inclination may be to hire employees to make up your direct sales force. Initially, this may seem like the best way to  go, but considering the cost of an annual average salary of $40-50,000,  along with the cost of training, traveling, commissions, incentives,  medical and fringe benefits, holidays and vacations, the total  compensation is closer to $80-120,000 a year. And this doesn't even  account for the unproductive time it takes to become familiar with the  new territory.

Instead, partner with an Independent  Sales Rep. Sales Reps bring experience and desire to succeed to the table.  They work on commission so they need to sell. They also have working  knowledge of the territory. Quite often a rep is already calling on your potential customer because they carry a complimentary product line.  It's a synergy that a sales force cannot duplicate.

*Reproduced with permission from the MANA research bulletin 4/97.